Meet The Minds Behind Accountero​

Passionate, Determined, Proficient, Creative.

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Nav Sandhu

Nav invested 18 years in the finance industry, building, deploying and operating high-performance financial trading systems. In 2016, Nav founded launch SaaS Direct and grew it into one of the top multi-award winning Intuit QuickBooks VAR and QSP in the US and Canada. 


Nav’s acumen in anticipating market shifts has helped the company develop profitable and effective business pivots such as the leader in accounting data migrations and the fintech platform – Accountero.     


Pratheesh Nair

Pratheesh Nair is a Chartered Marketer with 17+ years in SaaS growth marketing, designing successful GTM strategies, product marketing, customer acquisition and demand generation, influencing the topline growth.

In his previous roles, he managed multi-million channel partner relationships with enterprise giants like Oracle and Microsoft. Pratheesh is nurturing the fast-growing Accountero community comprised of ISVs, MSPs, Accelerators, Professional Networks & Alliances, and CFO, Accounting & Bookkeeping practices, while gathering feedback & market intelligence to augment product development. 


Avery Kadison

Avery’s 20 years of financial services experience includes, leading product management teams in delivering fintech solutions, designing innovative controls for protecting payment systems from fraud & other financial risks; and architecting and building trading/risk management platforms for exotic derivatives.


Avery has worked resolving payments fraud, core payments processing, financial products (insurance and banking), and exotic derivatives & structured securities, with extensive experience with transaction flows in advertising, digital goods, and marketplace-style interactions.

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Advisory Council

Accounting Tech Board

FOunder & CEO - Siegel Solutions

Jeff Siegel

Jeff Siegel, CPA, has an extensive background in finance, corporate governance and consulting, beginning his career at PricewaterhouseCoopers as an auditor for emerging high-tech companies. He later held executive positions at Global Proxy Services Corporation, playing a pivotal role in its acquisition by ADP Inc. He was the Chief Financial Officer for Boston IVF before he founded Siegel Financial Group (now Siegel Solutions Inc.) in 2000.

Jeff is a Top 100 QuickBooks Pro Advisor and the winner of the #1 Client Accounting Services firm (2016). Jeff serves on various boards in the Boston area and is the Finance Chair for Entrepreneur’s Organization (EO) Boston Chapter. Jeff also hosts a popular podcast, “Leaders Who Scale.”Jeff is a Senior Advisor at Accountero by SaaS Direct. He is instrumental in helping identify real-world service-to-software gaps and is an enthusiastic product evangelist.
During his leisure time, Jeff enjoys riding his Harley and spending weekends at his New Hampshire summer retreat.

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